Principles of Marketing
ENDED
Short Course by
Equal Career Services Pty Ltd
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On-Site
/ Short Course
SAR 4,255.00
Details
Equal Career Services is offering a 2-day workshop for any individual person that would like to enhance their basic understanding of marketing.
PURPOSE OF THE COURSE
To create customer awareness amongst junior staff dealing with customers, enabling them to provide a professional service and to perform their duties more efficiently.
DURATION
2 Days
AWARD
On successful completion of this course you will receive a certificate of attendance
*This programme does not lead to a qualification on the NQF.
Outline
OUTLINE OF COURSE
- About Marketing
- Marketing Concepts
- Important elements of Marketing
- Marketing Orientation
- The Relationship Marketing Model
- Steps in the Marketing Process
- Critical success factors
- Marketing Basis
- Focussing on the Customer
- Customer needs
- Consumer Buying Behaviour
- Target Markets
- Customer Segmentation
- Database Marketing
- Principles of effective database marketing
- Your Customer Base is a Major Asset
- Marketing Research
- The Marketing Research Process
- Marketing Mix
- The Six P’s used to satisfy the customer needs
OUTCOMES
- Understand the concepts of marketing
- Focus on the customer
- Satisfy customer needs by using the six P’s
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Equal Career Services cc was established in March 1998 to provide a Human Resources support function to companies. Due to the fact that all the Directors have extensive experience in the Motor Industry in Manufacturing as well as Retail, a natural follow on was recruiting and training in all industries including the Motor Industry. In May 2000 the Company was converted from a closed corporation to a (Pty) Ltd .
Equal Career Services (PTY) Ltd operates in the Automotive Industry with a full spectrum of products and services covering Assessments and Training at all levels and departments. Consulting Services are also provided. Equal Career Services (PTY) Ltd is an accredited Service Provider with the merSETA. Accreditation number: 17-QA/ACC/0003/06 (NQF Level 4 / NQF Level 5).
Equal Career Services employs Training Facilitators with vast managerial experience in Business practices. Every facilitator is handpicked to ensure that the quality of knowledge transfer remains at a level of excellence. All trainers specialise in the motor industry covering specific disciplines including Sales, Parts, Service, Technical, Management, Operations, Human Resources as well as Financial.
At Equal Career Services we operate a fully functional Training Administration Department. All Assessment– and Training Materials are developed internally to meet client needs and NQF requirements. ...
Equal Career Services (PTY) Ltd operates in the Automotive Industry with a full spectrum of products and services covering Assessments and Training at all levels and departments. Consulting Services are also provided. Equal Career Services (PTY) Ltd is an accredited Service Provider with the merSETA. Accreditation number: 17-QA/ACC/0003/06 (NQF Level 4 / NQF Level 5).
Equal Career Services employs Training Facilitators with vast managerial experience in Business practices. Every facilitator is handpicked to ensure that the quality of knowledge transfer remains at a level of excellence. All trainers specialise in the motor industry covering specific disciplines including Sales, Parts, Service, Technical, Management, Operations, Human Resources as well as Financial.
At Equal Career Services we operate a fully functional Training Administration Department. All Assessment– and Training Materials are developed internally to meet client needs and NQF requirements. ...
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