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Marketing Management

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On-Site / Short Course

Details

Marketing is a business discipline that applies to every organisation. It focuses on creating, building, communicating and delivering value to customers in ways that meet organisational goals. Having an effective plan to attract and retain customers is essential to the success of your business.
PURPOSE OF THE COURSE
Allow Managers to develop and implement a Marketing Plan.
DURATION
3 Days
AWARD
On successful completion of this course you will receive a certificate of attendance.
*This programme does not lead to a qualification on any NQF Level.

Outline

COURSE OUTLINE
  • Marketing Orientation
  • Marketing Concepts
  • Important Elements of Marketing
  • Steps in the Marketing Process
  • Set a Marketing Foundation
  • Focussing on the Customer
  • Target Marketing
  • Database Management
  • Using the Marketing Mix
  • Complete a Business SWOT Analysis
  • Compilation of a Marketing Plan
  • Implementation of a Marketing Plan
COURSE OUTCOMES
  • Manage the Marketing Process
  • Create a Marketing Culture
  • Compile a Marketing Plan
  • Manage a Marketing Plan
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Equal Career Services cc was established in March 1998 to provide a Human Resources support function to companies. Due to the fact that all the Directors have extensive experience in the Motor Industry in Manufacturing as well as Retail, a natural follow on was recruiting and training in all industries including the Motor Industry. In May 2000 the Company was converted from a closed corporation to a (Pty) Ltd .

Equal Career Services (PTY) Ltd operates in the Automotive Industry with a full spectrum of products and services covering Assessments and Training at all levels and departments. Consulting Services are also provided. Equal Career Services (PTY) Ltd is an accredited Service Provider with the merSETA. Accreditation number: 17-QA/ACC/0003/06 (NQF Level 4 / NQF Level 5).

Equal Career Services employs Training Facilitators with vast managerial experience in Business practices. Every facilitator is handpicked to ensure that the quality of knowledge transfer remains at a level of excellence. All trainers specialise in the motor industry covering specific disciplines including Sales, Parts, Service, Technical, Management, Operations, Human Resources as well as Financial.

At Equal Career Services we operate a fully functional Training Administration Department. All Assessment– and Training Materials are developed internally to meet client needs and NQF requirements. ...
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